This project is to create a new brand, then to do a packaging design. I created a new fish can brand. I designed the new logo and the packaging of three kinds of fish can. There are tuna, saury, and sardine.

I designed the logo with “fish” letters. I designed the black and white packaging first, then I gave each kind of fish can a specific color, by which customers can easily recognize three different fish cans. I used a whole fish to warp with the packaging box. I wish customers can play with the packaging, they can randomly combine the box.